Interviews
Nowadays, with documents and office processes playing a key role in the functioning of businesses, the print industry faces many challenges related to efficiency, cyber security and technological evolution. Can print get smarter? What are the market trends and predictions for the print market? This is discussed in an interview
Interviews
Bartosz Martyka, BrandsIT: You have 30 years’ experience in IT, and have been involved in the digitalisation of companies in various sectors for eleven years. Based on this experience and knowledge, tell us, do you see any common denominator when it comes to business problems in moving to the cloud?
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In a time of dynamic change, the IT sector is constantly evolving and the job market in this industry is adapting to new challenges. But what specific changes are taking place? Is the golden age of the IT industry really over? How is artificial intelligence affecting the industry’s labour
Interviews
Experts from research companies dealing with the topic of cyber security agree: the threat of cyber attacks has recently increased exponentially in Poland. The target of hackers is primarily the state’s critical infrastructure, but private companies are increasingly falling prey to criminals. Data for 2021 shows that almost 70
Interviews
The digital transformation of the retail industry is a broad topic. Retailers are increasingly turning to digital solutions, prioritising convenience and resource savings. In an interview with Jakub Maslowski, Chief Technology Officer at Żabka Future, we discuss digital tranformation in the retail industry using the example of the Żabka shop
Interviews
The transformation of the Polish power sector is accelerating, driven by the growing share of renewable energy sources and the need to modernise transmission infrastructure. More and more companies and prosumers are investing in RES, but the massive growth of decentralised sources raises serious challenges for the traditionally unidirectional electricity
Interviews
“The cloud is not a destination, it’s an experience.” – says Florian Bettges, HPE GreenLake Category Lead, Central Europe. It’s hard to disagree with his words, given the momentum behind HPE GreenLake – a brand that epitomises HPE’s transformation to a cloud platform provider at the core of its
Articles
After a difficult 2022, we enter the next year with hope. What awaits us in the next year of digitalisation? What should Polish companies prepare for? And why are people the most important in digital transformation? This is discussed in an interview with Anna Tarach-Pawlicka, CEO of PrivMX Poland. BrandsIT:
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. . Brandsit: What is RF technology? . Zbigniew Bigaj, Co-founder and Head of R&D at Blulog: . RF (Radio Frequency) is a physical platform used to transmit information, much like Wi-Fi or Bluetooth. It functions in the following way: data is transmitted in the form of bytes or bits on the
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Bartosz Martyka: What are the biggest challenges for the distribution market in Poland at the moment? Dominik Kaczmarek, CEO of Komsa Polska: Factors currently affecting the distribution market in Poland, among others, relate primarily to the phenomena of a radical increase in the cost of money (~4x YoY), hr cost,
Interviews
According to the Global Tech Trends Survey from July this year, more than half (57%) of Polish IT leaders see potential for further growth of their companies: 35% indicated plans to expand internationally. Growth will be driven by investments in digital technologies. The Polish IT sector offers foreign customers increasingly
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Digital transformation is a new priority for many organisations. However, the pace of technological change and, at the same time, the complexity of today’s hybrid environments are such that harnessing the opportunities available and aligning them with business strategy is a major challenge. The support of experts equipped with